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McLaren +
velo
My role
Senior creative copywriter
The ask
How can McLaren and their biggest partner VELO bridge the gap between mainstream entertainers and online content creators through esports?
The concept
Key to this was reaching new audiences by making the series accessible and challenging, but overall, fun.
The execution
7 celebrities. 6 episodes. 3 live streams.
This is games, sweat and tears. Both for you and the celebrities.
Eseries crossed multiple platforms, from YouTube to Instagram. With a dedicated competition site and livestreams all in the mix too.
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