Senior creative copywriter
How can McLaren and their biggest partner VELO bridge the gap between mainstream entertainers and online content creators through esports?
For McLaren and Velo's biggest ever digital activation, we created #ESeries. Combining the world of esport and entertainment, where fans could, literally, go up against their heroes. Even a Hollywood movie star was thrown in for good measure too.
Key to this was reaching new audiences by making the series accessible and challenging, but overall, fun.
7 celebrities. 6 episodes. 3 live streams.
This is games, sweat and tears. Both for you and the celebrities.
Eseries crossed multiple platforms, from YouTube to Instagram. With a dedicated competition site and livestreams all in the mix too.