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The ask

This is a copywriting task I set myself. 

The insight

Thanks to the Kindle, you can no longer tell what people are reading. So you can go wild without having to worry about what people think of you after reading the front page of your old paperback books.


Want to read about cats giving birth? Why not! Want to deep dive into the history of My Little Pony? Have at it. Because with the Kindle, there's no one who can judge you.    

The execution


There are weird and wonderful books out there that people might be embarrassed to read. The Kindle can celebrate them!


By taking the internal monologues of people who unfortunately have been judged for their book choice, I was able to highlight a very simple but real benefit of the Kindle.

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