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Wondershare
My role
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Head of copy​
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The ask
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Wondershare was looking to launch itself into the consciousness of Gen-Z through a new online campaign. Competing with brands such as Adobe and Figma.
The insight
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Gen-Z are digital natives. They're creative, constantly on the go, and want brands that can keep up with them.​
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The execution
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To invite fans to Share a Part of You. They're the creatives—the writers, the directors, the producers. And Wondershare is just here to facilitate that.
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We also collaborated with influencers on TikTok, Instagram, and Youtube to help fans develop their skills and show them that all they need to be creative is themselves.
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