Head of copy
Wondershare was looking to launch itself into the consciousness of Gen-Z through a new online campaign. Competing with brands such as Adobe and Figma.
Gen-Z are digital natives. They're creative, constantly on the go, and want brands that can keep up with them.
To invite fans to Share a Part of You. They're the creatives—the writers, the directors, the producers. And Wondershare is just here to facilitate that.
We also collaborated with influencers on TikTok, Instagram, and Youtube to help fans develop their skills and show them that all they need to be creative is themselves.