top of page


My role

Head of copy

The ask

Wondershare was looking to launch itself into the consciousness of Gen-Z through a new online campaign. Competing with brands such as Adobe and Figma.

Screenshot 2020-11-01 at 16.21.21.png

The insight

Gen-Z are digital natives. They're creative, constantly on the go, and want brands that can keep up with them.

The execution

To invite fans to Share a Part of You. They're the creatives—the writers, the directors, the producers. And Wondershare is just here to facilitate that.

We also collaborated with influencers on TikTok, Instagram, and Youtube to help fans develop their skills and show them that all they need to be creative is themselves.

bottom of page