Hello, I'm Emma. People pay me money to create fearless ideas and write copy that resonates.
I've managed teams of amazing copywriters and designers. I've led social campaigns, TV campaigns, and radio campaigns. I've blogged, SEO'd, and developed email cycles to nurture, guide, and upsell. I've created TOV guidelines, brand guidelines, and social guidelines. I've built brands from the ground up. And given much-loved brands a much-needed update.
I've also founded, built, branded, and grown my own business, Knude Society.
All in all, I'm lucky to call myself a creative.
You can currently find me working as a freelance senior copywriter in London. However, I also have permanent residency for Canada.