OJO Bingo

My role

Senior copywriter

The ask

OJO are launching their first-ever bingo offering. How do we make them stand out from the crowd in a market saturated by other online bingo brands?

The insight

The online bingo market is saturated. There's so many different offerings, all claiming that their bingo is the best.

OJO are known for both their weird and wacky sense of humour, and the fact that they're actually the fairest online casino too.

So what do you get when you combine these in a pandemic?

The idea

Bingo, it's a personal story to us all. The perfume model, the TV presenter, the psychic. And they all want you to know that it's coming to OJO.

The execution

Social-first videos that are weird, wacky, and make you want to play OJO