Cawston Press
TLDR;
Project summary
For over 2 years I ran and directed Cawston Press' social channels.
Over this time I created several campaigns, as well as worked on developing their tone of voice and their art direction.
Deliverables
Social strategy, shoots - video and still, art direction, copywriting
My role
Lead creative
Set a scene
Cawston Press pride themselves on using real ingredients and celebrating British tastes.
Their branding and colour choice were all designed to help bring this story to life, so we continued to tell their story on social too.
Using their colour scheme was key; we used this as the basis for every image and then worked upwards from there.
Throughout the year we then ensured the subtle shifts from one colour to the next flowed with the changing of the seasons.
