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My role

Lead creative copywriter

Who is Osome?

Osome is a tech-led accountancy firm for entrepreneurs. Throughout my time here I've been responsible for the creative brand output and team. 

This has touched multiple areas of the business. From brand strategy and performance marketing ads, to social, email funnels, and content marketing.

Brand guidelines

One of my biggest projects at Osome has been to overhaul their brand guidelines, focussing on brand strategy, TOV, and design. And to turn this into a usable document for the rest of the business.

This involved:


  • Running workshops with the senior team to understand and capture business and brand direction

  • Working with key stakeholders across the business, e.g. product and client services to understand their needs

  • Working with the design team on visual aspects

  • Developing a designed document with the design team so that the wider business could use the TOV effectively in their day-to-day business 

  • Running copywriting upskilling workshops 

Performance marketing

Working with the head of growth, I managed the team to output creative multi-purpose performance ads.

This ranged from social ads, including Facebook and LinkedIn, to YouTube pre-roll.


During 2023 we achieved an average of 6% growth in customer conversion month on month.

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