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Osome

My role

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Lead creative copywriter

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Who is Osome?

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Osome is a tech-led accountancy firm for entrepreneurs. Throughout my time here I've been responsible for the creative brand output and team. ​

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This has touched multiple areas of the business. From brand strategy and performance marketing ads, to social, email funnels, and content marketing.

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Brand guidelines​

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One of my biggest projects at Osome has been to overhaul their brand guidelines, focussing on brand strategy, TOV, and design. And to turn this into a usable document for the rest of the business.​

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This involved:

 

  • Running workshops with the senior team to understand and capture business and brand direction

  • Working with key stakeholders across the business, e.g. product and client services to understand their needs

  • Working with the design team on visual aspects

  • Developing a designed document with the design team so that the wider business could use the TOV effectively in their day-to-day business 

  • Running copywriting upskilling workshops 

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Performance marketing​

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Working with the head of growth, I managed the team to output creative multi-purpose performance ads.

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This ranged from social ads, including Facebook and LinkedIn, to YouTube pre-roll.

 

During 2023 we achieved an average of 6% growth in customer conversion month on month.

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