PRESS / RADIO 
 

MY ROLE

 

Copywriter / creative 

THE ASK

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To promote the new Alfa Romeo series

 

THE INSIGHT

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When looking at finance adverts, this is usually the information that is not taken in.

 

THE IDEA

 

Instead of focussing on the car, the headlines flipped this concept, being playful with the information that's usually ignored by a viewer.