PRODUCT LAUNCH

THE ASK

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To help Aviko launch in the UK as a consumer-facing brand. Despite having served restaurants for 25 years, no one knew who they were. 

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THE INSIGHT

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The word "chips" is synonymous in the UK, is there a way Aviko can subvert this?

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THE IDEA

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To make Aviko that new synonymous word. Via TV, guerrilla, and social - no chips are safe.